VONQ
A SaaS tech company where I worked as a Graphic Designer and later Creative Lead. Upon joining VONQ, the company was in the midst of a rebranding effort aimed at elevating its professional image.
I was responsible for developing new brand guidelines and a comprehensive style guide that would define the company’s visual identity moving forward. Thereafter, I was deeply involved in visual marketing and designing a wide array of presentation slides.
A SaaS tech company where I worked as a Graphic Designer and later Creative Lead. Upon joining VONQ, the company was in the midst of a rebranding effort aimed at elevating its professional image.
I was responsible for developing new brand guidelines and a comprehensive style guide that would define the company’s visual identity moving forward. Thereafter, I was deeply involved in visual marketing and designing a wide array of presentation slides.
Within my time, I focused on branding, marketing strategy, art direction, visual communication and collaborating. With both in-house teams and external partners, to ensure the refreshed brand was effectively communicated across all platforms.
This led to for example, the development of a new website.
This led to for example, the development of a new website.
In my role supporting the website development, I focused on user interface design, graphics and photography. As well as supporting the copywriter with creative writing.
Together with the in-house copywriter, I worked on the development of roughly 30 one-pagers and case studies. Telling VONQ stories and showing reliance.
As part of branding, I supported with corporate design such as flyers, merchandise and stationary to support sales.
This included its visual appeal and written content, staying within the style and tone of the new brand while keeping the customer in mind.
This included its visual appeal and written content, staying within the style and tone of the new brand while keeping the customer in mind.
Visual marketing then included weekly designs for social media outreach; posts, campaigns, banners.
Besides design and writing, I led efforts in videography and editing. Resulting in short-form videos that highlighted various aspects of the company, including the company culture, sales employee bios, employer branding, product explainers and corporate events.
Leveraging my background, I provided professional booth designs for their recruitment events.
Enhancing the overall customer experience and satisfaction while boosting customer attraction, resulting in significant increases in leads.
Enhancing the overall customer experience and satisfaction while boosting customer attraction, resulting in significant increases in leads.
Next to this, I occasionally worked on motion graphics projects, blending professionalism with humor to create dynamic visual content.
Trying to capture a warm introduction for partners and potential partners or showcase engaging banners for email marketing.
Trying to capture a warm introduction for partners and potential partners or showcase engaging banners for email marketing.
My creative support and initiatives uplifted VONQ its visual appeal and innovated its marketing communication.
Proving my skills as a creative professional in communication, collaboration and leadership.